Market specialists
“It is important that we add value to our clients’ business both commercially and operationally as part of our service.”

Happycustomers are a team of professionals from a range of corporate backgrounds. Their combined experience creates a variety of solutions for our Clients in retail sales, service and measured standards.
HappyCustomers conduct COVERT AUDITS for our Clients. Our Covert Audits are far more penetrating and beneficial than the usual brand standard auditors supplied by many marketing agencies. We conduct a Covert Audit to identify potential sales loss and customer facing issues. We provide a solution for the business. We propose and deliver the solution within our services to our clients.
Covert Auditing within a clients market improves future targeting. It supports the alignment of product against competitors. Covert Audit feed back is at such a detailed and factual level second to none, clients fully understand which retail outlets are not operating within guidelines and have insufficient product knowledge to ensure maximum sales opportunities.
Covert Service and Standards Audits
Covert Sales Audits
Covert Competitor Audits
Covert Process Auditing
Covert Promotion Audits
Covert Post Training Audits
Covert Product Testing Audits
Covert Product Placement audits
Covert Multi Franchise Vehicle Franchise Audits
Covert Hospitality Audits
Covert Trade Parts Audits
Covert Documentation Audits
Covert and non Covert Technical Audits
Covert Subcontractor Audits ( NHS and Council)
Covert System Audits

Covert

Service and Standards

Audits

Through consultation with our clients the Covert Audits are based around the understanding of primary and secondary objectives. A Covert visit is made to a ‘venue/event/location’ and an audit template with a Covert DVD of the experience is then presented to the client for discussion.
We have found that some of our clients require quarterly reviews. We recommend monthly reviews for at least the first six months of any covert investigation. These are then followed by quarterly reviews to ensure values are maintained at the higher levels achieved through our involvement.

For consistency and objectivity a Covert Audit is fact-based. There are no grey areas. The Covert Audit team support each audit with a more subjective report detailing ‘how and why and where’ in the business improvements will benefit. Over an agreed period of time the Covert Audit reporting will show an improvement in operational service and standards.

We always see an improvement in profitability.

Covert Sales Audits

Audits of customer service levels or brand standards are more common in most industries. To audit the ‘sales process’ is far less common. Understanding which aspect of the sales process is failing and identifying training needs is fundamental to any business. The evaluation through Covert Auditing gives the client Bench Marks to develop their business. Coupling Sales Covert Audits with sales training is the perfect combination and our unique Covert DVD Auditing tools allow you to see and measure clearly improvements from your investment in both your product awareness and your staff performance.

Covert Competitor Audits

Your competitors can improve and expand, have injections of capital, or new competitors can open in your area. Most businesses, tend to prefer to focus on their own company performance. However, having a regular detailed Covert Audit on your competitors performance versus your own is a great way of benchmarking your strengths and weaknesses versus those of your rival. They can be used more simply to gauge if they have an edge and is there anything that can be learnt from them. We focus on competitors while our clients focus on their own business.
Our Covert reports indicate clearly our clients position within their market.

….ask about the Covert Audits that interest you…..